Home > Case Study - Super Lucky's Tale

Super Lucky's Tale

Client:

Playful

Project Details:

Establishing the brand with limited reference materials

Areas Covered:

Brand Bible
Key Art
Packaging & POS

A new adventurer!

Super Lucky’s Tale is a delightful, playground platformer for all ages that follows Lucky, the ever-optimistic, energetic and lovable hero, on his quest to find his inner strength and help his sister rescue the ‘Book of Ages’ from Jinx. Jinx is the scheming and mysterious villain trying to reshape the world, but for what reason?

“Bring Super Lucky’s Tale to life!” was the Playful brief. So with very limited assets, including minimal rendered character and background art, PowerStation set about creating their brand bible which incorporated the primary brand main logo through to packaging.

Our goal was to capture Lucky’s adventurous spirit as he hops through the magical ‘Books of the World’ and explores the wondrous new environments of Super Lucky’s Tale.

Above: A selection of the limited assets we were initially supplied with.

After looking through the supplied assets the team dived right in! We kicked off with research: Identifying key trends across the market allowed us to understand what would work well with the game’s target audience. Everything from Lucky’s character position in the key art to the final overall colour palette was investigated, resulting in two key artistic directions.

Direction one, ‘Welcome To My World’, focused on the beautiful in-game environment where Lucky’s escapades take place. Using the 'god’s-eye view' perspective, we were able to showcase the vibrancy, scale and immersion the game world provides.

Below: Art direction one - 'Welcome to my World'.

Above: Art direction one - 'Welcome to my World'.

Alternatively, Direction two concentrated on protagonist Lucky, and his action-packed adventures. With Lucky forming an action pose, his enthusiastic energy is communicated within the artwork

Below: Art direction two - 'All action hero'.

Above: Art direction two - 'All action hero'.

Both key art compositions were created with versatility in mind. Built to seamlessly translate across a variety of media from sleeve-art to billboards; a cost-effective solution to minimise re-formatting expense, commonly associated with mixed media promotional campaigns.

Above: Pages from the 'Super Lucky's Tale' Brand Guide.

THE RESULT

The brand guide was created in a super-fast turnaround of less than 3 days, comprising layout, asset pages, logo usage guidelines, colour palette and packaging & retail inspiration.

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